Words of wisdom (possibly!)
It’s your About page – so make it about you!
Did I ever tell you the story behind Trumpet Media? No, well pop the kettle on to discover how I went from a copywriter to a trumpet-blowing copywriter – with no musical instrument required. It started when I was working with clients on their web content. We’d be...
Is your website messier than the January sales?
What have the January sales got to do with bad websites? I’ll tell you. They both leave me confused, irritated and frustrated – and that means I walk away without making a purchase. Here’s an example. This month I wanted to buy a new dress – a kind of smart-casual...
How to find blog post ideas
‘I haven’t got a CLUE what to blog about.’ I hear this all the time from business peeps who are all out of blog post ideas. And it gets them in a right old panic. They know they need to write something – so they end up chucking some content together and ticking it off...
I won’t submit (on your website or mine!)
I’ve never been a fan of the Submit button on websites. I mean, check it out in your thesaurus. ‘Submit’ means capitulate; defer; give in; put up with; yield; surrender. Jeez! Hardly the warm, fuzzy Call to Action (CTA) you’re...
How to write the perfect press release
So, you’d like to send out a press release to inform the public about your latest business news. Excellent idea! There’s just one thing standing in your way – the journalist who you’re sending it to. Yep, this press release better be good or you won’t be seeing your...
It’s behind you! (dealing with a scary blog)
I’m scared of spiders. Hate the buggers. I mean, what kind of sick joke is it giving something eight legs. Eight? Not to mention Olympic-level running speeds and the ability to appear out of nowhere. The second I see one, I turn into a gibbering,...
Curiosity killed the copywriter (well, actually, it didn’t)
I’m happy to admit I’m a nosy blighter. As a former journalist, I wouldn’t have got very far without being inquisitive and asking questions. Lots of questions. Just when the person I was interviewing thought I’d finished with my questions, I had more. Now sometimes I...
Which comes first – the words or the design?
I get asked this question all the time – so I’m going to darned well answer it. And a few other web content questions while I’m at it... Content or design – what needs doing first? I’ve worked with many lovely web designers. One of their biggest gripes? Twiddling...
Attention, please!
You may not be an attention seeker in your personal life – and that’s fine. In fact, that’s more than fine. Only the other day I was sitting in my local cinema quietly watching the opening credits and in comes The Attention Seeker, chomping on their popcorn before...