You may not be an attention seeker in your personal life – and that’s fine. In fact, that’s more than fine. Only the other day I was sitting in my local cinema quietly watching the opening credits and in comes The Attention Seeker, chomping on their popcorn before they’ve even found their seat, exclaiming loudly to their friend, ‘LOOK , THE FILM HAS STARTED’. Hello, yes we know, now sit down and shut the hell up!
Now that kind of attention seeking is pretty irritating. But in business if you want to attract customers or clients you’ll find that skulking around in the background won’t cut it. If you’re invisible, how are you going to make an impression? ‘Quiet’ doesn’t create sales or sell your services. You need to make some noise. Create a bit of a stir. Seek out the spotlight. Show your competitors where to stick their hot dog.
You need a ‘Look at me’ strategy that gets all eyes on you…
GET YOUR WEBSITE FIT FOR PURPOSE
Your website is your biggest marketing tool. Does it reflect what you do? Have you added or dropped any of your services? Are your testimonials current? Is the content short and snappy or one long boring yawnfest? Have you got plenty of CTAs (Calls to Action) or have you left potential clients/customers hanging with nowhere to go?
BLOG UNTIL YOU BLEED
Well, OK, that’s a bit extreme – but at least commit to one blog a month. With a blog you can showcase your knowledge and expertise, dish out super-useful tips and advice and generally impress upon everyone how amazing you and your business are. And writing a regular blog will do wonders for your SEO – which means more fans can find you!
BOAST ABOUT YOUR BUSINESS
I love a McVitie’s Boasters biscuit. Sorry, I digress – I’m talking about bigging up your business by entering business awards. Most awards are free to enter so there’s really no excuse. Yes, I know it can feel a bit icky blowing your own trumpet – if you really can’t stomach it I can do it for you. Always happy to brag on your behalf!
BE A MEDIA DARLING
To command attention you need an audience – and I think you’ll find you’ll get a pretty big one when your business appears in the press or on radio or TV. Of course you’ll need to have a media strategy – think about what you want any media exposure to achieve, do your research and ensure you target the right media to meet your goals. Don’t be afraid to aim high – but equally don’t dismiss local media including things like freebie village magazines and community radio.
Too shy to shout about your business? My trumpet-blowing services are ready and waiting
PHOTO: Oleg Laptev/Unsplash