Words of wisdom (possibly!)
The content mistake that’ll cost you customers (and how to stop making it)
Years ago, I got a call from a company asking me to quote for web content. It was a fairly big jobbie. Their website had 36 pages and they needed all of them to be rewritten. Obviously, my first question was ‘What’s not working with your current web content?’ Their...
How being a journalist made me a great copywriter
Once upon a time before I was a copywriter, I was a freelance journalist. We’re not talking a massive pivot here. I went from writing words for magazines and newspapers to writing words for businesses. I do things a bit differently now – but it’s still all about the...
4 reasons to hire a blog writer
Blogs. What a wonderful thing they are, no? Lovely bits of marketing content you can use to attract raving fans. Blog wisely and there are big rewards to be had. You can get yourself known as an industry expert. Become an authority in your field. Be seen as an...
Do you have time to work with a copywriter?
You’re probably thinking – now that’s a funny old question. Surely the whole point of hiring a copywriter is that they spend THEIR time creating my content. What’s MY time got to do with it? And that would be a fair point. Thing is, though, copywriters still need some...
Has your web content had a personality bypass?
So, I met a lovely person at a business event recently. Let’s call her Gill. Gill was bubbling with enthusiasm about how she helped her clients and loved doing what she did. She had the kind of infectious energy I love. ‘I bet she’s got an awesome website,’ I thought....
When not to hire a copywriter
What’s this? A copywriter suggesting you might not want to hire a copywriter? Am I mad? Too busy to take on any work? Not actually a copywriter at all? Well, no, on all fronts. It’s just that sometimes it’s probably best all round if you don’t try to hire a...
A story about calligraphy…
If you read last month’s blog you’ll know that I don’t make New Year’s Resolutions and instead make a list of lovely things to do for the year. You might recall that I wrote about lovely ways to improve your content. Hands up – it was a tenuous link to copywriting....
4 nice things you can do to improve your content
I used to be a sucker for New Year’s resolutions. Go to the gym, lose weight, eat healthily, give up chocolate. I’d kick off January with good intentions… but come the end of February it had all gone pear-shaped (quite literally when it came to my waistline). So now I...
Just give me the words – and shut the heck up!
Last week I lost out on a web content job. Cue violins and soggy tissues. No, really, it’s OK, it happens. The funny thing is I knew it was going to happen. And I knew the prospective client made the right decision to go with another copywriter. Gemma (not her real...