Words of wisdom (possibly!)
Don’t spook your customers – 5 scary website mistakes to avoid
Don’t want to frighten off your customers? You’d better read this then... #1 Shocking spelling mistakes If you have spelling mistakes on your website, you’ll lose credibility. Misspellings and grammar glitches look sloppy – and nobody will want you if they think...
Does your content have multiple personality disorder?
Do me a favour – have a quick read through your web content. Sound OK? Did you read every word? And I mean EVERY word on EVERY page. Does your content read like it comes from the same person – or does your website have multiple personality disorder? Imagine you’ve met...
When hiring a web copywriter is a waste of money
What’s this? A copywriter suggesting that hiring a web copywriter could be a waste of your wonga? Yes, that’s exactly this. But first, let’s start by recapping on why you SHOULD hire a copywriter... 1 They take your jumbled thoughts and garbled words and craft a clear...
How to hire a copywriter
If you think the answer to ‘How do you hire a copywriter?’ is ‘Get them to stand on a chair’ then you definitely need a copywriter. You see you’ve confused ‘hire’ with ‘higher’. And you don’t want a daft mistake like that on your website, now do you? That’s why savvy...
Why you should tart up your testimonials
Isn’t it lovely when you get a testimonial from a client? It gets me every time. I’m so happy I don’t know whether to do a little dance for joy, put the kettle on or break into a giant chocolate bar. Usually I do all three. But, wait, before you rush to put that...
Why blogging isn’t like Tinder
At the best of times, you find it a slog to blog. I mean, it takes up so much time and headspace, doesn’t it? All that coming up with a different topic, trying to cover the same old theme in a different way, writing keep-them-keen content, creating a must-read...
Will the real you please stand up?
Isn’t it funny how everyone’s business and personal life has blurred? Suddenly I’m discovering a whole new side to my clients. Thanks to our Zoom calls and COVID-19 conversations I’ve seen a window into their homes, complete with baking disasters and feral kids. It’s...
Visibility, copywriting and coronavirus
Visibility, copywriting and coronavirus? Yeah – I never expected to put those words in one sentence either. But these are strange times. Right now it might feel like your business has just dropped off the map. For some, sadly, it actually probably has. So now more...
It’s your About page – so make it about you!
Did I ever tell you the story behind Trumpet Media? No, well pop the kettle on to discover how I went from a copywriter to a trumpet-blowing copywriter – with no musical instrument required. It started when I was working with clients on their web content. We’d be...