Words of wisdom (possibly!)

What it’s like working with a copywriter?

What it’s like working with a copywriter?

What’s it like working with a copywriter? Good question. I guess I take it for granted that everyone knows what happens when they hire a copywriter – but of course if you’ve never used one before you’re bound to have questions. Obviously I can’t speak for other...

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Do you LOVE your website?

Do you LOVE your website?

It will soon be Valentine’s Day and everyone’s going to be blogging about love. So, to hell with it, I’m going to get in on the act, too. And anyway, it’s a serious question – because if YOU don’t love your website who else will? A couple of weeks ago I was talking to...

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3 copywriting resolutions for the New Year

3 copywriting resolutions for the New Year

Get the words right, stay on brand... and be more Marmite. Yep, three simple copywriting resolutions that will fire up your marketing content this year. Make all your messaging on-brand Crikey – 2020 was an unprecedented year, wasn’t it? I know it was because...

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Does your content have multiple personality disorder?

Does your content have multiple personality disorder?

Do me a favour – have a quick read through your web content. Sound OK? Did you read every word? And I mean EVERY word on EVERY page. Does your content read like it comes from the same person – or does your website have multiple personality disorder? Imagine you’ve met...

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When hiring a web copywriter is a waste of money

When hiring a web copywriter is a waste of money

What’s this? A copywriter suggesting that hiring a web copywriter could be a waste of your wonga? Yes, that’s exactly this. But first, let’s start by recapping on why you SHOULD hire a copywriter... 1 They take your jumbled thoughts and garbled words and craft a clear...

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How to hire a copywriter

How to hire a copywriter

If you think the answer to ‘How do you hire a copywriter?’ is ‘Get them to stand on a chair’ then you definitely need a copywriter. You see you’ve confused ‘hire’ with ‘higher’. And you don’t want a daft mistake like that on your website, now do you? That’s why savvy...

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Why you should tart up your testimonials

Why you should tart up your testimonials

Isn’t it lovely when you get a testimonial from a client? It gets me every time. I’m so happy I don’t know whether to do a little dance for joy, put the kettle on or break into a giant chocolate bar. Usually I do all three. But, wait, before you rush to put that...

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