Words of wisdom (possibly!)
Copywriters – they’ll fix your content problems
This month I want to talk about my leaky washing machine. What the heck’s that got to do with copywriting? I know, I know, it seems like a stretch, but bear with me… I’ll be honest, I was dreading the repair man coming. I knew it wasn’t going to be a simple job. To...
Copywriting and sales communications
So this month I bought a summer house. I don’t know about you but before I buy anything I do loads of research so I can get as much info as possible and compare prices. This is where websites are really handy for helping you to make a buying decision. Or not – as the...
Wot – no blog?
I’m going to level with you. I nearly didn’t write a blog this month. Work has been super-busy. I’m in the middle of a major garden project (I know, let’s rip up the rotten decking, tear down the knackered old summer house and, er, see what happens…). And now that...
And the winner is…
So – you’d love to be an award-winning business. Of course you would. I mean, why wouldn’t you? A shiny award spells success and shows you’re going places. It boosts your credibility, attracts new clients, is a great PR exercise and pretty much lets your competitors...
What it’s like working with a copywriter?
What’s it like working with a copywriter? Good question. I guess I take it for granted that everyone knows what happens when they hire a copywriter – but of course if you’ve never used one before you’re bound to have questions. Obviously I can’t speak for other...
Do you LOVE your website?
It will soon be Valentine’s Day and everyone’s going to be blogging about love. So, to hell with it, I’m going to get in on the act, too. And anyway, it’s a serious question – because if YOU don’t love your website who else will? A couple of weeks ago I was talking to...
3 copywriting resolutions for the New Year
Get the words right, stay on brand... and be more Marmite. Yep, three simple copywriting resolutions that will fire up your marketing content this year. Make all your messaging on-brand Crikey – 2020 was an unprecedented year, wasn’t it? I know it was because...
Hire a copywriter for your business awards application
Did you know that you can hire a copywriter to write your business award application? Nope? Well you’re not the only one. The other day I was chatting to someone about this service and they said ‘Blimey! Whoever heard of such a thing? Sounds brilliant. Um, so how does...
Don’t spook your customers – 5 scary website mistakes to avoid
Don’t want to frighten off your customers? You’d better read this then... #1 Shocking spelling mistakes If you have spelling mistakes on your website, you’ll lose credibility. Misspellings and grammar glitches look sloppy – and nobody will want you if they think...