Words of wisdom (possibly!)
When hiring a web copywriter is a waste of money
What’s this? A copywriter suggesting that hiring a web copywriter could be a waste of your wonga? Yes, that’s exactly this. But first, let’s start by recapping on why you SHOULD hire a copywriter... 1 They take your jumbled thoughts and garbled words and craft a clear...
How to hire a copywriter
If you think the answer to ‘How do you hire a copywriter?’ is ‘Get them to stand on a chair’ then you definitely need a copywriter. You see you’ve confused ‘hire’ with ‘higher’. And you don’t want a daft mistake like that on your website, now do you? That’s why savvy...
Why you should tart up your testimonials
Isn’t it lovely when you get a testimonial from a client? It gets me every time. I’m so happy I don’t know whether to do a little dance for joy, put the kettle on or break into a giant chocolate bar. Usually I do all three. But, wait, before you rush to put that...
Why blogging isn’t like Tinder
At the best of times, you find it a slog to blog. I mean, it takes up so much time and headspace, doesn’t it? All that coming up with a different topic, trying to cover the same old theme in a different way, writing keep-them-keen content, creating a must-read...
Will the real you please stand up?
Isn’t it funny how everyone’s business and personal life has blurred? Suddenly I’m discovering a whole new side to my clients. Thanks to our Zoom calls and COVID-19 conversations I’ve seen a window into their homes, complete with baking disasters and feral kids. It’s...
Visibility, copywriting and coronavirus
Visibility, copywriting and coronavirus? Yeah – I never expected to put those words in one sentence either. But these are strange times. Right now it might feel like your business has just dropped off the map. For some, sadly, it actually probably has. So now more...
It’s your About page – so make it about you!
Did I ever tell you the story behind Trumpet Media? No, well pop the kettle on to discover how I went from a copywriter to a trumpet-blowing copywriter – with no musical instrument required. It started when I was working with clients on their web content. We’d be...
Is your website messier than the January sales?
What have the January sales got to do with bad websites? I’ll tell you. They both leave me confused, irritated and frustrated – and that means I walk away without making a purchase. Here’s an example. This month I wanted to buy a new dress – a kind of smart-casual...
How to find blog post ideas
‘I haven’t got a CLUE what to blog about.’ I hear this all the time from business peeps who are all out of blog post ideas. And it gets them in a right old panic. They know they need to write something – so they end up chucking some content together and ticking it off...