Words of wisdom (possibly!)
How to write the perfect press release
So, you’d like to send out a press release to inform the public about your latest business news. Excellent idea! There’s just one thing standing in your way – the journalist who you’re sending it to. Yep, this press release better be good or you won’t be seeing your...
It’s behind you! (dealing with a scary blog)
I’m scared of spiders. Hate the buggers. I mean, what kind of sick joke is it giving something eight legs. Eight? Not to mention Olympic-level running speeds and the ability to appear out of nowhere. The second I see one, I turn into a gibbering, heart-thumping,...
Curiosity killed the copywriter (well, actually, it didn’t)
I’m happy to admit I’m a nosy blighter. As a former journalist, I wouldn’t have got very far without being inquisitive and asking questions. Lots of questions. Just when the person I was interviewing thought I’d finished with my questions, I had more. Now sometimes I...
Which comes first – the words or the design?
I get asked this question all the time – so I’m going to darned well answer it. And a few other web content questions while I’m at it... Content or design – what needs doing first? I’ve worked with many lovely web designers. One of their biggest gripes? Twiddling...
Attention, please!
You may not be an attention seeker in your personal life – and that’s fine. In fact, that’s more than fine. Only the other day I was sitting in my local cinema quietly watching the opening credits and in comes The Attention Seeker, chomping on their popcorn before...
Why one-sided flyers make me sad
I can’t help it. Every time I see a one-sided flyer my heart hurts a little bit. I’ll spot one on my doormat, its blank page staring up at me looking lonely and pathetic. Sometimes I don’t realise it’s a one-sided flyer until I expectantly turn it over only to be...
You’re a winner… even if you don’t win
What’s holding you back from entering a business award? Honestly, I’d really like to know. Sure, some awards come with an entry fee – which could put you off if you’re on a tight budget – but a heck of a lot don’t. There are loads of awards out there – local,...
Little things mean a lot (but not to Steve!)
Dear Steve We met briefly last week at a networking group. A lovely bunch of people and I really enjoyed the informal vibe as well as the free biscuits. It was all going well until we swapped business cards. Your card indicated that you were Steve. Well nice to meet...
Personality versus professionalism
I’m always banging on about personality. And frankly I’m not going to stop any time soon. It’s such a big part of your business brand – yet, so many people are terrified of showing any. There seems to be this idea that you can’t have a personality and be professional...