Words of wisdom (possibly!)

When not to hire a copywriter

When not to hire a copywriter

What’s this? A copywriter suggesting you might not want to hire a copywriter? Am I mad? Too busy to take on any work? Not actually a copywriter at all? Well, no, on all fronts. It’s just that sometimes it’s probably best all round if you don’t try to hire a...

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A story about calligraphy…

A story about calligraphy…

If you read last month’s blog you’ll know that I don’t make New Year’s Resolutions and instead make a list of lovely things to do for the year. You might recall that I wrote about lovely ways to improve your content. Hands up – it was a tenuous link to copywriting....

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4 nice things you can do to improve your content

4 nice things you can do to improve your content

I used to be a sucker for New Year’s resolutions. Go to the gym, lose weight, eat healthily, give up chocolate. I’d kick off January with good intentions… but come the end of February it had all gone pear-shaped (quite literally when it came to my waistline). So now I...

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Just give me the words – and shut the heck up!

Just give me the words – and shut the heck up!

Last week I lost out on a web content job. Cue violins and soggy tissues. No, really, it’s OK, it happens. The funny thing is I knew it was going to happen. And I knew the prospective client made the right decision to go with another copywriter. Gemma (not her real...

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How much does a web copywriter cost?

How much does a web copywriter cost?

How much does it cost to hire a web copywriter? That’s a darned good question. But a more important question is: what will the copywriter be doing for the money? Because I get it. You ask for three copywriting quotes and they come back with widely different prices....

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Poor spelling can seriously affect your SEO

Poor spelling can seriously affect your SEO

How do you feel about grammar and spelling mistakes? Irate, indifferent, in no way bothered? I ask because as a copywriter it bothers me big time. But maybe I’m being picky and pedantic and I should just get a life. Thing is, I always equate poor grammar and spelling...

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Copywriters – they’ll fix your content problems

Copywriters – they’ll fix your content problems

This month I want to talk about my leaky washing machine. What the heck’s that got to do with copywriting? I know, I know, it seems like a stretch, but bear with me… I’ll be honest, I was dreading the repair man coming. I knew it wasn’t going to be a simple job. To...

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Copywriting and sales communications

Copywriting and sales communications

So this month I bought a summer house. I don’t know about you but before I buy anything I do loads of research so I can get as much info as possible and compare prices. This is where websites are really handy for helping you to make a buying decision. Or not – as the...

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Wot – no blog?

Wot – no blog?

I’m going to level with you. I nearly didn’t write a blog this month. Work has been super-busy. I’m in the middle of a major garden project (I know, let’s rip up the rotten decking, tear down the knackered old summer house and, er, see what happens…). And now that...

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