Words of wisdom (possibly!)
How to find blog post ideas
‘I haven’t got a CLUE what to blog about.’ I hear this all the time from business peeps who are all out of blog post ideas. And it gets them in a right old panic. They know they need to write something – so they end up chucking some content together and ticking it off...
I won’t submit (on your website or mine!)
I’ve never been a fan of the Submit button on websites. I mean, check it out in your thesaurus. ‘Submit’ means capitulate; defer; give in; put up with; yield; surrender. Jeez! Hardly the warm, fuzzy Call to Action (CTA) you’re...
How to write the perfect press release
So, you’d like to send out a press release to inform the public about your latest business news. Excellent idea! There’s just one thing standing in your way – the journalist who you’re sending it to. Yep, this press release better be good or you won’t be seeing your...
It’s behind you! (dealing with a scary blog)
I’m scared of spiders. Hate the buggers. I mean, what kind of sick joke is it giving something eight legs. Eight? Not to mention Olympic-level running speeds and the ability to appear out of nowhere. The second I see one, I turn into a gibbering,...
Curiosity killed the copywriter (well, actually, it didn’t)
I’m happy to admit I’m a nosy blighter. As a former journalist, I wouldn’t have got very far without being inquisitive and asking questions. Lots of questions. Just when the person I was interviewing thought I’d finished with my questions, I had more. Now sometimes I...
Which comes first – the words or the design?
I get asked this question all the time – so I’m going to darned well answer it. And a few other web content questions while I’m at it... Content or design – what needs doing first? I’ve worked with many lovely web designers. One of their biggest gripes? Twiddling...
Attention, please!
You may not be an attention seeker in your personal life – and that’s fine. In fact, that’s more than fine. Only the other day I was sitting in my local cinema quietly watching the opening credits and in comes The Attention Seeker, chomping on their popcorn before...
Why one-sided flyers make me sad
I can’t help it. Every time I see a one-sided flyer my heart hurts a little bit. I’ll spot one on my doormat, its blank page staring up at me looking lonely and pathetic. Sometimes I don’t realise it’s a one-sided flyer until I expectantly turn it over only to be...
You’re a winner… even if you don’t win
What’s holding you back from entering a business award? Honestly, I’d really like to know. Sure, some awards come with an entry fee – which could put you off if you’re on a tight budget – but a heck of a lot don’t. There are loads of business awards out there –...