Words of wisdom (possibly!)

3 copywriting resolutions for the New Year

3 copywriting resolutions for the New Year

Get the words right, stay on brand... and be more Marmite. Yep, three simple copywriting resolutions that will fire up your marketing content this year. Make all your messaging on-brand Crikey – 2020 was an unprecedented year, wasn’t it? I know it was because...

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Does your content have multiple personality disorder?

Does your content have multiple personality disorder?

Do me a favour – have a quick read through your web content. Sound OK? Did you read every word? And I mean EVERY word on EVERY page. Does your content read like it comes from the same person – or does your website have multiple personality disorder? Imagine you’ve met...

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When hiring a web copywriter is a waste of money

When hiring a web copywriter is a waste of money

What’s this? A copywriter suggesting that hiring a web copywriter could be a waste of your wonga? Yes, that’s exactly this. But first, let’s start by recapping on why you SHOULD hire a copywriter... 1 They take your jumbled thoughts and garbled words and craft a clear...

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How to hire a copywriter

How to hire a copywriter

If you think the answer to ‘How do you hire a copywriter?’ is ‘Get them to stand on a chair’ then you definitely need a copywriter. You see you’ve confused ‘hire’ with ‘higher’. And you don’t want a daft mistake like that on your website, now do you? That’s why savvy...

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Why you should tart up your testimonials

Why you should tart up your testimonials

Isn’t it lovely when you get a testimonial from a client? It gets me every time. I’m so happy I don’t know whether to do a little dance for joy, put the kettle on or break into a giant chocolate bar. Usually I do all three. But, wait, before you rush to put that...

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Why blogging isn’t like Tinder

Why blogging isn’t like Tinder

At the best of times, you find it a slog to blog. I mean, it takes up so much time and headspace, doesn’t it? All that coming up with a different topic, trying to cover the same old theme in a different way, writing keep-them-keen content, creating a must-read...

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Will the real you please stand up?

Will the real you please stand up?

Isn’t it funny how everyone’s business and personal life has blurred? Suddenly I’m discovering a whole new side to my clients. Thanks to our Zoom calls and COVID-19 conversations I’ve seen a window into their homes, complete with baking disasters and feral kids. It’s...

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